Do not adjust your screens - this collar really is this bright!

The original was made for Ziggy's Norfolk 2014 Grand Tour and everyone was wearing sunglasses that week thanks to Miss Z's chosen attire.

The (as chips) reference is to a certain lady's fondness of deep fried potatoes. Ziggy, despite all her airs and graces, has been known to hot foot it across the park on the off chance that there may be a few chips still loitering in a discarded chip wrapper. Pure class Zigs!

The Cheep (as chips)  range will include tag collars and coordinating martingale collars in two depths: 1.5 inches and 2 inches.